( FAQ & inquiries )

Questions, answered.

Everything people usually ask before we work together: where I work, what I do, how projects run and how to get started. Based in London, Ontario, working with businesses across Ontario, Canada and the US.

LocationsServicesProcessPricing

Location & who I work with

Where is Carisma Studio based?

Carisma Studio is a brand and website design studio based in London, Ontario, Canada. I meet in person across Southwestern Ontario and work remotely with clients across Canada, the United States and beyond.

Do you work with businesses outside London, Ontario?

Yes. Most projects run remotely over video calls, email and shared files, so location is never a barrier. I work with clients in Toronto and the GTA, Kitchener-Waterloo, Cambridge, Guelph, Hamilton, Windsor, Sarnia, St. Thomas and Woodstock, as well as across Canada and the US.

Do you design logos and brands for businesses in Toronto and the GTA?

Yes. I design logos, brand identities and brand guides for Toronto and GTA businesses, from new startups to established companies that need a logo redesign. Everything can be handled remotely, with an in-person meeting when it helps.

Can you build my website if I'm in Kitchener-Waterloo, Hamilton or Windsor?

Yes. I design and build custom, accessible websites in Webflow and WordPress for businesses anywhere in Ontario, with the same process and support as a local London client.

Do you work with clients in the United States?

Yes. I work with US businesses on branding, websites and print. Time zones line up well with the Eastern and Central US.

What industries do you work with?

Contractors and trades, manufacturing, health and wellness, care homes, payments and tech, consumer products and professional services. Past clients include Ecofoot, MetalCor, Pachon General Contracting, Retro Rollers Painting, Dinopay and Empathy Care Homes.

Services

What services do you offer?

Brand direction and business naming, logo design and logo redesign, full identity systems and brand guides, custom websites in Webflow and WordPress, and print and packaging, including brochures, signage, vehicle wraps, labels and trade show displays.

What kinds of logos do you design?

All kinds: business and company logos, sports team, league and tournament logos, mascot and esports logos, club, school and academy crests, badges and emblems, wordmarks, monograms and lettermarks, icons and symbols, combination marks, restaurant and food logos, construction and trades logos, real estate logos, health, wellness and beauty logos, product and packaging logos, apparel and merch logos, nonprofit and community logos, event and festival logos, podcast and YouTube logos, and personal brand logos. Each one can be a new design or a redesign of an existing logo.

Do you design sports logos?

Yes. I design logos for sports teams, leagues, tournaments, clubs and academies, including primary logos, mascot marks, crests, secondary badges and jersey-ready versions. They're built to work on uniforms, helmets, merch, signage and social, and can be a fresh design or a redesign of a team's existing logo.

Can you redesign my existing logo?

Yes. I keep what your customers already recognise and rebuild the rest so the logo fits where your business is going. See the Pachon and Retro Rollers case studies on the Logo Redesign page.

Can you help me name my new business?

Yes. For new business owners, I help create a business name and brand story built from your values and background, then design the logo to match. Bondi Buff is a recent example.

Do you only do design, or can you also print and install?

I design everything print-ready and can coordinate with trusted printers and sign and wrap installers, or hand files to the supplier you already use.

Do you offer ongoing design support?

Yes. Beyond one-off projects, I offer ongoing, fractional design support for teams that need consistent help with marketing materials, social graphics, web updates and new launches.

Process & timelines

What does your process look like?

Discovery, direction, design, refinement and handoff. We start with a call to understand your business and goals, agree on scope, then I share concepts, refine them with your feedback, and deliver final files with clear guidance on how to use them.

How long does a project take?

It depends on scope. A logo or redesign is usually a matter of weeks, and a full brand and website takes longer. You'll get a timeline with your proposal before we start.

How many revisions are included?

Every proposal includes defined rounds of revisions, so you know exactly what's covered. Additional changes are always possible and quoted up front.

What files will I receive?

Your full logo suite in AI, EPS, SVG, PNG and JPG, in colour, black and white versions, plus a logo or brand guide showing how to use them. Website projects include training so you can update the site yourself.

Pricing & payment

How much does a logo or website cost?

Every business is different, so I quote each project based on its scope. Send me a few lines about what you need and I'll come back with a clear proposal and price.

How does payment work?

Projects are typically split into a deposit to book your spot and the balance on completion, with milestone payments for larger projects. The details are in your proposal.

Is there a discount for new clients?

Yes. Complete the free Client Learning Centre before your first project and you'll earn 5% off.

Getting started

How do I get started?

Email hello@carismastudio.com with a few lines about your business and what you need. I'll reply to set up a short intro call.

What should I prepare before we talk?

A short description of your business, your services, who you serve and any examples you like. The free Client Learning Centre walks you through it step by step, including a business plan prompt you can use with Claude.

Do you sign NDAs?

Yes, I'm happy to sign an NDA before you share sensitive details about your business.

Do I own the final designs?

Yes. Once the project is paid in full, you own the final approved designs and files.

Didn't see your question?

Send it over. I usually reply within one business day.